Successful airports are those that can best market themselves. Existing and potential customers must be aware of the product and services available at the airport. The Marketing for the Lethbridge Airport consists of two distinct but equally important applications:
- Air Service Marketing
- Customer Focused Marketing
These two focuses will be delivered with customer needs in mind. Sustainability of air service and air service development will be approached with a balanced methodology. Airport customers will be provided with the full Lethbridge Airport story to help them make the YQL choice.
“Help your customers and you help your business.” ~ Leo Burnett advertising agency